It all began with millennial angst at user-unfriendly software.
While teaching design programs part-time in 2008 when she was at university in Perth, Australia, Melanie Perkins grew frustrated with the clunky desktop-based tools she was helping her students understand.
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The iPhone maker has an edge when it comes to design, software and maybe even batteries. But those advantages will only take it so far. If Apple Inc. is going to make a success of its car project, it has to target the $230 billion luxury automobile market. Doing so may be the only way to …
Here’s How Apple Can Tackle the $230 Billion Luxury Car Market Read More »
A red-hot trend in the car industry is for new entrants such as Fisker Inc. to hand over the complicated and capital-intensive work of engineering and building vehicles to a contract manufacturer.
A $21 Billion Wager on Who Will Build the Apple Car Read More »
The iPhone maker is reportedly keen to secure several thousand metric tons of cobalt, a key ingredient used to power smartphone batteries, for five years or longer, the anonymous sources said. Apple, one of the world’s biggest users of cobalt, is believed to have first opened talks with miners over a year ago in a bid to avoid getting caught out by potential future shortages of the raw material. Two-thirds of supplies come from the Democratic Republic of Congo.
Apple Wants to Buy Cobalt Directly From Miners Read More »
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